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Cheeto That Looks Like Charizard Sells for Nearly $88,000

Discover how a snack became a treasure in the world of collectibles

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  • A Cheeto resembling Pokémon's Charizard sold for $87,840 at auction.
  • Dubbed 'Cheetozard,' it highlights the value of unique pop culture items.
  • The sale underscores the power of social media in creating collectible phenomena.

In an astonishing turn of events that blends the worlds of snack foods and collectible gaming, a Cheeto resembling the iconic Pokémon Charizard has fetched a staggering $87,840 at auction. This unique piece, dubbed 'Cheetozard,' has captured the imagination of collectors and Pokémon fans alike, proving that the intersection of pop culture and everyday items can yield extraordinary value.

The Cheeto, measuring 3 inches in length, was not just any ordinary snack but a Flamin’ Hot Cheeto that bore an uncanny resemblance to Charizard, one of the most beloved characters from the Pokémon universe. The item was meticulously preserved and presented on a customized Pokémon card, encased in a clear storage box, adding to its allure and collectibility.

The auction, conducted by Goldin Auctions, saw a fierce bidding war, culminating in a final bid of $72,000, with the total cost reaching $87,840 after the buyer's premium was added. The 'Cheetozard' first gained fame on social media platforms in late 2024, where its unique shape and connection to a globally recognized franchise sparked widespread interest.

This sale not only highlights the growing trend of valuing unique, pop culture-related items but also underscores the emotional and nostalgic connections people have with their favorite characters and brands. The 'Cheetozard' phenomenon is a testament to the power of social media in catapulting ordinary objects to extraordinary status, making them coveted pieces of modern collectible history.

— Keys Nature, 2025-03-12
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